Menu

Questions?

Email the Communications Team at Communications@bloomfield.org.
We will respond to you as soon as possible!

Communications Team

Play and Pause Buttons for Slideshow

Location

BoothCenter

Booth Center

Communications Department
7273 Wing Lake Road
Bloomfield Hills, MI 48301

Communications Toolkit

BHS Logo Transparent

On this page you will find flexible and easy-to-use communications tools that will help you create and share Bloomfield Hills Schools stories and reflect the main elements that make Bloomfield Hills Schools unique!

These tools provide clear guidelines for our logos and how to use them properly in communications efforts and materials. Other tools include color palettes, slide templates, and typography (fonts).

By using these tools well, the Bloomfield Hills Schools community can help to ensure that communications about Bloomfield Hills Schools are always strong, consistent, and purposeful.

Please contact the Communications Team for further direction and assistance in using these tools at Communications@bloomfield.org.

District Logo Usage Guidelines

Graphic Structure

The Bloomfield Hills Schools logo includes two graphic elements, the “BH” symbol and the words “Bloomfield Hills Schools.”  The two elements combined reinforce the brand. The Bloomfield Hills Schools logo must appear prominently on all materials published by the district or any district affiliates

  • Note that the words “Bloomfield Hills Schools” are a part of the graphic and are inseparable from the symbol in most cases. The words may not be recreated with any other font, nor resized, nor rearranged for any reason, unless approved by Bloomfield Hills Schools.
     
  • One alternate version of the logo is provided for specific and rare situations- generally, where the main logo absolutely will not work.
BHS Branding Guide- Graphic Structure

 

Safe Space

BHS Branding Guide - Logo Safe Space


A safe area around the logo must be preserved to allow maximum legibility. No elements such as typography, other logos, graphics or clipart may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge violates the safe area. In some cases, it may be acceptable to place the logo over a photo edge. Please maintain as much logo clarity as possible in these situations.

Color Usage

The Bloomfield Hills Schools logo can appear only as shown below. The logo should only be applied to solid backgrounds, solid graphic elements, or photos, when appropriate. An individual program/building color(s) may be used as a substitute for the district accent colors. The two primary Bloomfield blue colors should be used whenever possible. The black and white logo is for situations in which budget restrictions prevent the full color versions to be used.

BHS Branding Guide - Color Usage

 

The Bloomfield Hills Schools signature colors consist of three shades of blue and light green. The two primary blue colors, identified below as “Primary Blue #1” and “Primary Blue #2”, should be used on all district publications, where possible.

BHS Branding Guide - Colors
Primary
Blue 1
Primary
Blue 2
Accent
Blue
Accent
Green
CMYK (91,64,42,26) CMYK (75,36,30,2) CMYK (38,1,27,0) CMYK (25,0,54,0)
RGB (32,76,99) RGB (68,134,156) RGB (159,213,196) RGB (196,239,149)
PMS 2965 PMS 2209 PMS 565 PMS 2282
Hex 204c63 Hex 44869c Hex 9Fd5c4 Hex C4ef95

 

Other colors may be used to accent pieces for specific buildings/programs. These additional colors must be approved by the district prior to use and should be standard to each building. Several colors that are pre-approved for use are identified in this branding guide. Any accent colors used are in addition to the district’s primary blue colors and may not be used as stand-alone colors.

It is acceptable within the Bloomfield Hills Schools brand to alter the opacity of any of the signature colors. A main graphic utilized by the district is a watercolor mark and a similar application may be achieved by altering the opacity of each color.

BHS Branding Guide - Color Shades


Keep in mind screen resolutions and print quality of each computer varies. True CMYK (the amount of the four ink colors used in process printing) should be used to ensure the true signature colors are preserved.

When creating a document in Word, RGB values can be used to ensure the correct color is applied. Select the text you wish to alter and locate the “font color” button/pull-down menu. Select “more colors...” from the menu and then click the “custom” tab. You will see space to enter values for red, green, and blue (RGB). Enter the values listed below for the desired color and then press “OK.”  Your color will now be adjusted.

Size Restrictions

In order to maximize legibility on printed materials, the Bloomfield Hills Schools logo may not appear smaller than the size illustrated below, 1.5” x 1”. In general, the logo should be prominently and largely displayed and should be sized appropriately for each particular purpose.

In unique circumstances, the logo may need to be sized smaller than 1.5” x 1”. In this situation, the text “Bloomfield Hills Schools” should be dropped from the “BH” symbol and only the “BH” should be used, as shown.

BHS Branding Guide - Size Restriction

 

Placement

Be cautious to preserve proportions and colors when using the logo. The logo should not be used more than once per page. Incorrect applications include attaching text to the logo, attaching other graphic elements, changing the colors of the logo, or placing the logo in a position where legibility is compromised. Do not place the logo over any photos, textures, or any other graphic elements that make the logo difficult to see.

BHS Branding Guide - Placement

 

Download District Logo

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

BHS Logo - Color

BHS Logo - BW

BHS Logo Color - Alternate

BHS Logo BW - Alternate

Additional Resources

District Fonts

Otama - Primary or Accent Font
BHS Branding Guide - Otama
The typeface that makes up the Bloomfield Hills Schools logo is Otama. Otama should be used for all formal names associated with Bloomfield Hills Schools (such as building names or program titles). Otama may be used as either a primary font or accent font.
Cabin - Accent Font
BHS Branding Guide - Cabin

The typeface chosen to complement the Bloomfield Hills Schools logo is Cabin.
Standard Fonts - Documents & Body Text
BHS Branding Guide - Standard Fonts
  • The standard fonts for documents and body text are Cabin, Century Gothic, Arial, and Times New Roman.
     
  • Century Gothic should be used wherever possible to save printing costs.
     
  • Other fonts may be used to accent print and digital pieces, but should not be used for body text or any other mass spaces of text.

Download BHS Fonts

District Colors

The Bloomfield Hills Schools signature colors consist of three shades of blue and light green. The two primary blue colors, identified below as “Primary Blue #1” and “Primary Blue #2”, should be used on all district publications, where possible.

BHS Branding Guide - Colors
Primary
Blue 1
Primary
Blue 2
Accent
Blue
Accent
Green
CMYK (91,64,42,26) CMYK (75,36,30,2) CMYK (38,1,27,0) CMYK (25,0,54,0)
RGB (32,76,99) RGB (68,134,156) RGB (159,213,196) RGB (196,239,149)
PMS 2965 PMS 2209 PMS 565 PMS 2282
Hex 204c63 Hex 44869c Hex 9Fd5c4

Hex C4ef95


It is acceptable within the Bloomfield Hills Schools brand to alter the opacity of any of the signature colors. A main graphic utilized by the district is a watercolor mark and a similar application may be achieved by altering the opacity of each color.
Other colors may be used to accent pieces for specific buildings/programs. These additional colors must be approved by the district prior to use and should be standard to each building. Several colors that are pre-approved for use are identified in this branding guide. Any accent colors used are in addition to the district’s primary blue colors and may not be used as stand-alone colors.

BHS Branding Guide - Color Shades


Keep in mind screen resolutions and print quality of each computer varies. True CMYK (the amount of the four ink colors used in process printing) should be used to ensure the true signature colors are preserved.

When creating a document in Word, RGB values can be used to ensure the correct color is applied. Select the text you wish to alter and locate the “font color” button/pull-down menu. Select “more colors...” from the menu and then click the “custom” tab. You will see space to enter values for red, green, and blue (RGB). Enter the values listed below for the desired color and then press “OK.”  Your color will now be adjusted.

District Slides (Powerpoint & Google)

All presentations must follow the Bloomfield Hills Schools branding guidelines.

District Google Slides Templates

Select File > Make A Copy

BHS Google Slides Template - White

BHS Google Slides Template - Watercolor

District PowerPoint Templates

BHS PowerPoint Template - White

BHS PowerPoint Template - Watercolor

Editorial Style Guide

The below guide answers questions about standardizing punctuation and usage according to adopted Bloomfield Hills Schools style.
  • Bloomfield Hills Schools must be spelled out. In rare circumstances, it may be referred to as “BHS,” but only in situations where space is an issue and the full name is listed elsewhere.
     
  • Do not refer to “Bloomfield Hills Schools” as “Bloomfield Hills School District.”  If referring to district boundaries, use “Bloomfield Hills Schools district boundaries.”
     
  • When referring to buildings, programs, and properties, please use capitalization (Lone Pine Elementary).
     
  • The possessive form should only be used when appropriate and should be Bloomfield Hills Schools’ and not Bloomfield Hills School’s. 
     
  • Use “Staff” or “Team Members” to identify the employees of Bloomfield Hills Schools and its affiliated and related programs.
  • Please use “buses” as the plural of “bus,” not “busses.”
     
  • Use “family/families” in replace of “parent/parents,” unless referring to a guardian for legal reasons such as enrollment.
     
  • Use “student(s)” in replace of “kid(s)” or “kiddo(s)” when referring to a student or prospective student.
     
  • When referring to a team or room, do not use an apostrophe after “girls or boys.”  (Example of correct usage: “girls soccer.”)
     
  • When answering the telephone, greet the caller with, “Hello, you have reached Name in School/Building (or your title) in Bloomfield Hills Schools.  How may I help you?”
     
  • Use “world languages,” rather than “foreign languages.”
     
  • Avoid use of gendered pronouns. Use “they” rather than “he” or “she.”
     
  • Bloomfield Hills High School must be spelled out. In rare circumstances, it may be referred to as “BHHS”, but only in situations where space is an issue and the full name is listed elsewhere.
     
  • When referring to the Bloomfield Hills Black Hawks, the “B” and “H” of “Black Hawks” must always be capitalized. Black Hawks is two words.
     
  • The possessive form should only be used when appropriate and should be Black Hawks’ and not Black Hawk‘s.
     
  • Bloomin‘ Preschools must be spelled out. In rare circumstances, it may be referred to as “Bloomin’”, but only in situations where space is an issue and the full name is listed elsewhere.
     
  • The possessive form should only be used when appropriate and should be Bloomin’ Preschools’ and not Bloomin’ Preschool’s.
     
  • We are no longer separating the programs by “Bloomin’ Kids” and “Bloomin’ Tots.” All locations are now referred to as “Bloomin’ Preschools.”

Web Content

  • All web pages must be given names or categories which clearly identify them. Staff web pages should be labeled with teacher name and the grade or department (”Mrs. Smith, Science” or “Mr. Smith, 4th Grade” or “Ms. Smith, Counseling”). 
     
  • Building and staff pages must be regularly maintained.
     
  • It is optional to have photos on a district page. However, if photos are included, they must be appropriate and professional. All student photos should follow the Media Release policy. All staff directory photos must be taken on school photo days, by the Communications Department, or by a photo studio with a professional background.
     
  • Links should be clearly defined. When creating a new link or section, please refer to the other pages of the website and keep naming systems identical. (This practice is to avoid one school with a “Media Center” link and another school with a “Library” link.) 
     
  • Do not change page titles that already exist without contacting the Communications Department. 
     
  • The following naming systems should be used for sections on teacher/staff pages:
  • Welcome to 4th Grade
  • About Mr. Smith
  • Resources
  • Contact Me!
  • There must be a district e-mail address and district phone number of the person responsible for keeping the web page current on each page or building site. Web pages may not contain links to home email accounts or provide personal telephone numbers.
     
  • Content should be housed on the district website, whenever possible. Please contact the Communications Department if there is an extenuating circumstance which prevents the content from being placed on a district page.
     
  • Affiliated organizations (PTO, BYA, etc.) will have space on the district site that links out to the site that the organization owns and operates. Non-affiliated or inappropriate information will not be placed on the district website.
     
  • Staff, for instructions on how to update your webpage please visit the Website Training page. If you need an Admin account please email Communications@bloomfield.org.

Emails & Letters

All staff email must include signatures, following the format below. Email sent from a tablet or cell phone may include a shortened email signature, but should indicate that it was sent from a tablet or cell phone (”sent from my iPhone”). Quotes, slogans, graphics, and backgrounds should NOT be a part of your email. Please do not use them unless they are pre-approved district templates.


Name (with optional degree)
Job title (include grade or subject area for instructional staff)
Bloomfield Hills Schools
Building or program name
Mailing address
Phone(s) & fax number
Email address
www.bloomfield.org

Any of the approved district fonts are acceptable for email use. However, all text and signatures should appear in black or blue and a minimum of 11pt font. Do not use all caps in your email communication and be aware of the perceived tone of your email. Customer service, both internally and externally, is one of the pillars of Bloomfield Hills Schools.

Each building will be provided with a template for internal and external communication. Any public communication from building staff must be copied to the building principal. Buildings may use their IUE on communication pieces, but it must not appear larger than the district logo.

Please use the Bloomfield Hills logo symbol, paired with the building/program title and address below for the return address portion of mailers and envelopes. An IUE may not be used on the outside front of a mailing envelope, but may be used on the reverse side of an envelope at the point of envelope closure as a stamp or sticker. 

About the Bloomfield Hills Schools Brand

Concepts Informing the Bloomfield Hills Schools Brand

Key drivers of the Bloomfield Hills Schools Brand

  • Opportunities
  • Curriculum
  • Services & Resources
  • Enduring Commitment

For families who want more for their children, Bloomfield Hills Schools ensures the most opportunity for personal growth through an extraordinarily rich curriculum, wide-ranging services and resources, and an enduring commitment to individual excellence.

Verbal Expression

All school communications and events should reflect the district’s brand character, both visually and verbally. By incorporating aspects of the key drivers and brand positioning elements into text, you can help reinforce and expand the district brand presence.

How Did We Get Here?

Facilitated brand positioning discussions with:

  • Community Leaders
  • Support Staff
  • Teachers
  • PTO
  • Community Seniors
  • Administrators
  • Students
  • Community Influencers

Word Cloud: “What is the key benefit we provide?”

BHS Branding Guide- Word Cloud

 

Individual Unit of Expression (IEU)

The Bloomfield Hills Schools logo and signature colors are the primary identifiers for all buildings, programs, and other affiliates and must be used prominently on all communications. The branding system allows buildings and programs to develop a subsystem, or “individual unit of expression” (IUE). This subsystem should comprise of no more than three elements that are used consistently.

Examples of elements include:

  • Graphics or icons
  • Accent color
  • Unit-specific tagline or slogan (not to exceed one printed line)
  • Specific typographical arrangement or effect

Note that an IUE is not a single thing nor is it necessary for the elements to be locked together. In all cases, elements of an IUE:

  • Do not replace the Bloomfield Hills Schools logo
  • Do not replace the Bloomfield Hills Schools primary colors 
  • May not be attached to the Bloomfield Hills Schools logo (safe space)

IUEs are limited to major units of Bloomfield Hills Schools. Please contact the Communications Team at Communications@bloomfield.org for approval before developing an IUE.

Association

For programs and buildings directly associated with Bloomfield Hills Schools, a pairing option is available. This option should only be used where appropriate. The building name or program title should appear above the Bloomfield Hills Schools logo and name and should not appear larger than any part of the original logo. The original safe space must also be preserved and only Otama may be used.

BHS Branding Guide - Association

 

Distribution of Communication

All district information and affiliated programs/services may distribute information  via district resources (email, website, social media, etc.). All unaffiliated programs need to use other means of communication, outside of district resources (staff time, district equipment, student backpacks, etc.).

The following organizations may use district resources to distribute their information to students, staff, and the community. The information must have a direct connection with the sponsoring organization. For example, the PTO may distribute information about a fundraiser if the PTO is the sponsoring organization.

However, the PTO would not be authorized to distribute information about a Girl Scout fundraiser, unless they were utilizing a non-district communication method.

  • PTO/PTOC
  • Birmingham Bloomfield Chamber
  • West Bloomfield Chamber
  • Public Libraries
  • Birmingham Bloomfield Community Coalition (BBCC)
  • Building Better Families through Action (BBFA)
  • Bloomfield Youth Guidance (BYG)
  • Friends of the Nature Center & Friends of the Farm
  • Oakland Schools
  • Community Partnership Committees

Understanding the Campaign Finance Act:
The Michigan Campaign Finance Act prohibits public bodies, such as school district, from using public funds to make expenditures for the purpose of influencing the nomination or election of a candidate, or for the qualification, passage, or defeat of a ballot question. The pertinent statute is MCL 169.257 which provides, in part, that a public body or an individual acting for a public body shall not use or authorize the use of funds, personnel, office space, computer hardware or software, property, stationery, postage, vehicles, equipment, supplies, or other public resources to make a contribution or expenditure or provide volunteer personal services. There are a few exceptions contained in the statute, including the production or dissemination of factual information.

School Logos

High School

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

For individual athletic team logos, please email Communications@bloomfield.org

BHHS Black Hawks Logo

BHHS Black Hawks Head Logo

BHHS Crest Logo

The Bloomfield Hills Schools High School logo includes three graphic elements, the  “Bloomfield Hills” top banner, the words “Black Hawks”, and the Black Hawk symbol. These elements combined reinforce the brand. The Black Hawk logo must appear prominently on all materials published by the high school or any affiliates. 

“Bloomfield Hills” and “Black Hawks” must appear together at all times. The words may not be recreated with any other font, nor resized, nor rearranged for any reason, unless approved  by Bloomfield Hills Schools.

Safe Area

A safe area around the logo must be preserved to allow maximum legibility of the logo. No elements such as typography, other logos, graphics or clipart may intrude upon this safe  area. In addition, placing the logo too close to a cut or folded edge violates the safe area. In some cases, it may be acceptable to place the logo over a photo edge. Please maintain as much logo clarity as possible in these situations.

Color Application

The logo should only be applied to solid backgrounds, solid graphic elements, or photos, when appropriate. Black Hawk purple should be used as a substitute for district accent colors. The two primary Bloomfield blue colors should be used whenever possible. A black and white logo is for situations in which budget restrictions prevent the full color versions to be used.

BHS Branding Guidelines - Black Hawk Colors
Purple
Grey
Black

CMYK (84,99,0,12)

CMYK (67,61,57,42)

CMYK (75,68,67,90)

RGB (71,0,104)

RGB (70,70,70)

RGB (0,0,0)

PMS 261c

PMS 446c

PMS Pantone Black 6

Hex #470068

Hex #464446

Hex #000000

 

Appropriate Use

The Black Hawks logo can appear only as shown below. The logo should only be applied to solid backgrounds, solid graphic elements, or photos, when appropriate.

BHS Branding Guidelines - Black Hawk Logos


Size Application

In order to maximize legibility on printed materials, the Black Hawk logo may not appear smaller than the size illustrated above, 1.5” x 1”. In general, the logo should be prominently and largely displayed and should be sized appropriately for each particular purpose.

In unique circumstances, the logo may need to be sized smaller than 2” x 1”. In this situation, the text should be dropped from the symbol and only the Black Hawk symbol should be used.

BHS Branding Guidelines - Black Hawk Logo Size


Editorial Style Guide

  • Bloomfield Hills High School must be spelled out. In rare circumstances, it may be referred to as “BHHS”, but only in situations where space is an issue and the full name is listed elsewhere.
     
  • When referring to the Bloomfield Hills Black Hawks, the “B” and “H” of “Black Hawks” must always be capitalized. Black Hawks is two words.
     
  • The possessive form should only be used when appropriate and should be Black Hawks’ and not Black Hawk‘s.

Middle School

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

BHMS Lancers Logo

EHMS Cavaliers Logo

WHMS Warriors Logo

Elementary

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

Conant Cubs Logo

Eastover Eagles Logo

Lone Pine Stars Logo

Way Wildcats Logo

Preschool

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

Bloomin' Preschools Logo

Bloomin' Preschools Flowers

The following versions of the Bloomin’ Preschools logo are acceptable for use on any material, digital or otherwise. No graphic or text elements may appear alone at any time.

Size Restrictions

In order to maximize legibility on printed materials, the Bloomin’ Preschools logo may not appear smaller than the size illustrated here, 3.75” x 1”. In general, the logo should be prominently and largely displayed and should be sized appropriately for each particular purpose.

BHS Branding Guidelines - Bloomin Logo Size

Safe Space

A safe area around the logo must be preserved to allow maximum legibility of the logo. No elements such as typography, other logos, graphics or clipart may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge violates the safe area. In some cases, it may be acceptable to place the logo over a photo edge. Please maintain as much logo clarity as possible in these situations.

BHS Branding Guidelines - Bloomin Logo Safe Space


Editorial Style Guide

  • Bloomin‘ Preschools must be spelled out. In rare circumstances, it may be referred to as “Bloomin’”, but only in situations where space is an issue and the full name is listed elsewhere.
     
  • The possessive form should only be used when appropriate and should be Bloomin’ Preschools’ and not Bloomin’ Preschool’s.
     
  • We are no longer separating the programs by “Bloomin’ Kids” and “Bloomin’ Tots.” All locations are now referred to as “Bloomin’ Preschools.”

Wing Lake

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

Wing Lake Logo

Farm

How to Save:

  • Click on a logo below to open it larger in a new window.
  • Right click on the image after it opens in the new window and select "Save File As".
  • Save the file to your computer.

Bowers School Farm