What do some major Fortune 500 websites have in common with the KidsRead2Kids organization? They all won a prestigious marketing award! Bloomfield Hills High School students Reuben (grade 10) and Julia (grade 11) Blumenstein are founders of KidsRead2Kids which just received a NYX Marcom Award. The award recognizes, celebrates, and honors creative excellence in marketing and communication across all facets of industries.
According to Reuben, “It means so much to have our little non-profit appear next to behemoths like Amazon Prime, Porsche, and AT&T, and alongside amazing projects like The Unofficial History of Innovation, Work Within Reach, and Human Trafficking in the Era of COVID-19. Everything we do comes from our hearts; it’s empowering to be recognized.” There was a virtual ceremony on Tuesday, November 2, when the results were released.
The Blumensteins did a lot of work on their organization during the pandemic and were looking for a place to showcase their work. “NYX presented a unique opportunity to have the public face of our nonprofit evaluated by the same standards as major global companies and indie projects alike,” said Reuben.
The most recent endeavor for the non-profit is the first KidsRead2Kids Magazine. “It’s a year’s worth of questions and answers, and stories from around the world,” explains Reuben. Some features include Connie Guglielmo, the editor-in-chief of CNET; Bruce Lanoil, a professional Muppeteer; Jennifer Hirsch, an Executive Editor for American Girl; and UN Young Leader Sienna Castellon, who shares tips on how to grow up Awesome and Autistic.
Any BHHS student looking for a way to give back to the community, or who just loves to read, is invited to be part of the BHHS KidsRead2Kids Book Club. “We are always looking for high school volunteers. We meet every other week and do fun activities with elementary school students.” Interested students can email Reuben Blumenstein and check out more resources at www.kidsread2kids.com.